It is critical to develop a strong, vibrant brand in order to leverage sales and increase your bottom line.
Are you a new start-up, or are you developing a new product line with its unique brand? It does not matter where you are in your company or product life-cycle; nonetheless, it is vital that you ensure that your brand is modern, memorable, attractive to consumers, vibrant, and sends the correct message to your customer base.
Even though it might be more cost-effective to develop your brand in-house, it is highly recommended that you rather consult a firm of strategic branding consultants – BrandQuest – to help you develop your brand. Why? Well, because a brand is a key part of any business, it is vital that attention is paid to the little details. Your brand defines your business and can make or break your business. I believe that the cost of contracting a brand specialist to design your brand is well worth the cost.
What is a brand and a brand strategy?
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin.
In other words, a brand is the individual identifier that sets a product apart from all the other products in it’s niche. It is what encourages you to purchase a particular product and not any of its competitors.
Furthermore, a brand strategy is a long-term plan which sets out the development of a successful brand in order to bring about clear-cut goals. It defines what your brand’s value proposition is; ergo, it provides your customers with reasons why they should purchase the products attached to your brand. If there is one reason why you should hire one of the best brand strategy companies such as BrandQuest, it is this one.
Elements of a successful brand strategy
It is important that enough time is spent to put together a rigorous brand strategy; otherwise, your brand will not stand out amongst the crowd of all of the other brands trying to attract attention in today’s retail marketplace. Here are several tips to point you in the right direction:
Stop copying what everyone else is doing. Interact with your consumer base in a creative, interesting way. This will help your brand stand out in the crowded market. It’s important to note that the brand marketing rules are fluid and keep changing. What worked yesterday, will not necessarily work tomorrow. It is becoming increasingly difficult to build a loyal customer base; therefore, brand strategists are having to work harder to maintain a devoted following.
We live in a post-modern world with geopolitical strife and socio-economic hardships all over the globe; thus, it is vital that your brand gives people hope for the future. Whether we like it or not, brands influence people’s state of minds; consequently, if your brand does not inspire people, you will chase your loyal customers into your competitors’ arms.
Leave a legacy of service
Your business’s core identity needs to become part of your brand. In other words, how will your brand serve people as well as being part of the movement that seeks to create a better world for all? Are you perhaps going to support a school feeding programme for the disadvantaged children? There are the important aspects of your brand that your customer base needs to know about. People are more likely to purchase your products when they perceive that your brand plays a large role in serving your local community.
In conclusion, we can see that the development of an effective brand strategy is a complex and detailed, albeit critical, task well suited to professional brand strategists. Therefore, do not hesitate to contract a professional brand strategist rather than attempt to develop your brand marketing strategy in-house.