It is frustrating to see people receive flyers given to them and just throw them away as soon as they see a trash can. Imagine the effort you have made just to get the flyers done. It feels like your efforts have gone to waste once you see how people simply disregard the flyers.
The best way to solve this problem is to create a better flyer. You really cannot force people to read flyers if they are not in the mood to do so. You also cannot blame them if they decide to throw the flyers away. After all, you have given the flyer to them. They have the right to do whatever they want with it.
To avoid seeing hundreds of your flyers being tossed away, there are strategies that could work best to your advantage.
- Use quality paper
Using quality paper will help create a positive impression. You don’t just print anything on an ordinary piece of paper. Besides, considering the quality of the paper used, people will feel bad just throwing it away. Of course, quality paper comes with a price. You also need to consider whether or not it would be worth the price in the end.
- Have a catchy headline
This is important. People don’t want to read a lot of words. They also don’t want to be lectured. If they want to read in detail, they will look for other options like brochures or simply go to a website. Since you are distributing a one-page flyer, it should be catchy enough so they will keep on reading. Highlight promotions and discounts if possible since it is what the people are searching for.
- Use colour contrast
It is also important that you give enough attention to colours. Avoid using dull colours or going for a monochromatic approach. Try to be more colourful and vibrant. However, it is important to stick with your brand.
- Place catchy graphics
Again, when it comes to flyer printing, it is all about being short and concise. Using the right images could easily capture the attention of many people. Don’t use ordinary photos that people won’t care about. The images should also speak a lot about your brand. Even if you don’t use a lot of words, the images might be more than enough.
Take time to edit your initial flyer draft before printing it. You should also check it for potential spelling errors and grammatical issues. You want to impress people right away. Even the simplest mistakes could turn them off. If your first group of flyers works, you could have more printed the next time around. Just keep on evaluating your advertising tools.