If you are a business service provider that lists your business in digital marketing directories, you also need to maintain customer interest by implementing business-to-business (B2B) email marketing campaigns. If you want to generate a substantial number of leads, use a specialty provider that can perform the work for you.
How an E-mail Service Provider Can Help
Usually, an email service provider features millions of telephone-verified opt-in email addresses, or companies that are potentially interested in your particular service. An email marketing service utilises specialist broadcast software as well so you can more easily communicate with businesses needing your service now or requiring it at a later date.
Some of the Key Benefits
So, if you want to generate leads, B2B email marketing is the way to do so. A managed email service provider should offer you the following amenities:
- Verified, opt-in email addresses, with senior decision-maker email addresses supplied upon request
- Precise personalisation and targeting
- Cost-efficient options for email designs
- Host landing pages for the accurate collection of campaign data
- Landing page pre-population services to increase the number of enquiries
- Live daily reports of clicks, opens, and completions of forms
- Campaign statistics delivered to your business email address
Complement Your Overall Marketing Efforts
Directories, such as Thomson Local provide lists of local service providers in the Northampton area. Therefore, you can further localise your customer base by making use of a free listing in one or more of these service directories. With this type of plan implemented, you can complement your overall marketing efforts.
Email service providers usually oversee the sending of at least 10,000 emails. So, if you believe you don’t need to extend your reach that far, ask the email service provider if they can supply you with email data lists. That way, you can conduct your own email marketing campaigns. Whichever strategy you eventually select, the customer information you receive should include the following data:
- The name of the company
- The contact name, or title and first and last name of the contact person
- An open and click count
- The telephone and address information
- The company’s website address
When you receive the above information, it is important that you use it as soon as it is in your hands. That way, you can dramatically increase your campaign response time as well as your return on investment (ROI). If you choose to have a company handle your B2B email marketing campaign, broadcast services are normally paid on the basis of a cost-per-lead (CPL) or a cost-per-thousand (CPM) rate. Tell the company about your specific campaign needs in order to obtain an accurate quote.
Ask about Template Designs
To incorporate an email campaign in your marketing planning, you will also want to make sure you use the right templates. Usually, an email service company can offer a number of template designs for preparing campaign content. Using imagery assists in drawing a better response. Be sure to ask about a company’s available template options when you contact them for a quote. To further support your reasons for using this type of service, review case studies to make sure you are choosing the right approach.