The modern world of business can be rather daunting for those who are just starting out. There are so many companies already established in almost every industry that it can be hard to devise a plan on how to get your name out there and prove you have something better to offer than your competition. Of course, the internet and its rising popularity mean you can reach out to more people than ever before, but all the giants and established companies already have a huge online presence, so it’s more than likely going to take time before you see real results from your online marketing methods.
In addition, you’re also under pressure to find the best minds if you’re only just getting set up. At the end of the day, the companies that have already made a name for themselves may have had years to find and hire the very best employees, but you might be challenged to do the same in a relatively short space of time. You can’t afford to hire employees who won’t pull their weight in the early days because you need everybody to give their all to your company to help it get its feet off the ground.
However, your business certainly won’t go very far unless you offer a fantastic customer experience, and while most people head online nowadays to find the products and services they need, they’ll still want to get in touch if you capture their attention. Do you really have the time to man the phones all day waiting for customer calls? And, can you afford to hire full-time staff for such a task when your business isn’t yet turning over a healthy profit?
Regardless of how able you are to handle phone calls every day with your current team, you need to be on hand to talk to customers for as long as they see fit if you want to prove that you have the resources to assist them wherever necessary. Fortunately, there is a way you can ensure there’s always somebody to answer the phone when a customer wants to get in touch, and that’s by utilising telephone answering services.
A Telephone Answering Service Might be Essential
As you’re already aware, your industry is extremely competitive, and it’s often fantastic customer services that ends up securing new business. Even if you’re rushed off your feet and only have five minutes to spare talking to a customer, it’s important to understand that the caller may want to speak to you for longer. An answering service is there to help.
To help you understand why such services are becoming increasingly utilised by companies looking to make a name for themselves, you might benefit from knowing exactly what they can offer. Below, we’ll take a look at what kind of things an answering service can assist with and why each of their offerings will likely prove to be invaluable assets to your business.
- Overflow call handling
Perhaps you already have a team dedicated to the phones after being in business for a year or two, but you might not have enough staff members to deal with a large influx of calls. Of course, receiving more calls than you could possibly answer may seem like a good thing, but not being able to speak to each caller in a timely manner could stand to harm your business in both the short and long term. We all know what it’s like to be put on hold, and most of us would admit it makes us feel rather frustrated. Fortunately, an answering service is there for when you simply don’t have enough employees to deal with a large number of customers on the phone.
The answering service will work with you to determine what your maximum capacity is when it comes to inbound calls, and then they’ll ensure that one of their fully-trained receptionists answers the phone quickly when you’re simply too over-stretched. That way, you don’t need to pay vast sums of cash on full-time employees that you don’t always need – you can simply let off-site professionals handle phone calls for you when times are tough.
- 24-hour call answering
Your business may not be able to operate all night long if you’re just starting out, but you can never be sure of when customers might call with a query, especially if you’re marketing your products to a worldwide audience. Of course, you can make it clear that your phone lines are only open during certain times of the day, and you might even let customers leave a message for you to get back to them at the nearest possible time. However, you might not be able to get back to each customer as quickly as you’d like if you receive a huge volume of calls, and it’s always better to offer a 24-hour line if you want to bolster your customer service offering.
Fortunately, an answering service can answer calls 24 hours a day, offer an extremely professional service and take messages for you to peruse when you arrive at work the next day. Depending on the arrangement you make with the answering service you choose, you could have a virtual receptionist that offers brochure and technical information. Just think of the amazing first impression that’ll set when people want to get in touch.
- Database handling
You probably keep a database of your customers so that you can market your products to them at a later date. While such databases can be hard to maintain, a virtual receptionist will be glad to request certain information to help your cause. They may even offer an outbound service for the times when it’s crucial to gather more customer information.
Securing Your Business’s Future
There’s no reason to let the established giants bully you out of the industry with their superior resources when you can outsource your call answering responsibilities to a dedicated and professional company. Just make sure you choose a company you can trust because there’s nothing more important than great customer service.