When it comes to promoting your lawn care business, online marketing can truly help you to get ahead. Good marketing is the life blood of any business since without it, you will most likely fail to attract a constant flow of new customers. Many people often rely on repeat business, but unfortunately, over time, your old customers will stop using your services or may not require them anymore. As a result, it is imperative that you attract fresh customers on a regular basis so that you always have jobs available. Also, the more customers you have, the more you can expand which means more profits and a more successful business in the long run. So, with that said, we will now look at how you can do online marketing for your business and a few fantastic strategies that can be implemented.
Search engine optimization is one of the best things you can do for your website, since it will continue to bring in new customers without requiring you to constantly spend money. This occurs because when you do SEO for lawn companies, your site will naturally rank higher in the search engines and once you gain high rankings, you will maintain those rankings without much further SEO, if your keywords aren’t too competitive. Even if you do need to continue doing SEO work to maintain your rankings, the cost of SEO traffic is much lower than if you purchased that same traffic. As a result, it is wise to do SEO in addition to paid marketing and other forms of marketing.
There are many ways you can do SEO; you can learn to do it on your own or you can hire an SEO agency of freelancer to do it for you. Of course, if you hire someone to do your SEO, you should make sure that they have experience ranking other lawn care businesses. Be sure to ask for proof of rankings and ensure they have lots of positive reviews and ratings. Additionally, it is important that you choose an SEO agency or freelancer that practices white hat SEO as oppose to black hat methods. The reason for this is because Google and other search engines are constantly fighting against sites that use black hat SEO methods and penalize them. You definitely want to avoid that for your lawn care business website since you don’t want to lose your rankings overnight in an algorithm update.
Next, in addition to getting free organic traffic, you should also aim to do paid advertising for your business. Many people only opt to do SEO, but this is a mistake because it takes many months before SEO starts bringing in traffic. If you want to immediately get traffic and people checking out your business, then you should do paid advertising. PPC or pay per click advertising is very popular and this is where you buy ads on popular platforms such as Google, Facebook, Instagram, Bing etc. If you have a limited budget, then you should aim to advertise on the more popular platforms such as Google and Facebook since these will give you more bang for your buck.
When creating an ad campaign, you should always set a daily limit to prevent overspending. Many people often start with campaigns that cost $5 per day and slowly increase it over time. You will need to test your ads and tweak your demographics to determine which ads generate the most calls and customers. Once you find a winning ad, it is best to stop all other poorly performing ads and focus on the winning ad.
Social Media Marketing
Social media platforms such as Facebook and Instagram are extremely popular and they actually have many more users than search engines. Many people actually search for businesses first on social media, which makes it important that you have social media business pages. On these pages, you should have details of your business, the types of lawn care services you offer, your business hours, contact information etc. You should also have a content marketing strategy for your social media pages which is basically the content that you’ll post on a daily and weekly basis. For example, you should post information such as lawn care tips, landscaping hacks, videos of your lawn care business at work, interviews with your employees, tips on how to get rid of bugs and other pests, common problems people have with their lawns and solutions etc. Your content needs to be interesting and engaging as well as stand out from other lawn care businesses.
When you have multiple social media pages, you will likely get lots of comments and questions from current customers or possible customers. You should make the time to respond to them on a daily basis and the faster you can reply, the better. Of course, if you don’t have the time, then you should consider hiring a social media coordinator or assistant. However, be sure that this person is properly trained in social media management since any mistake they make, will negatively affect your brand.
Lastly, the final strategy that you should implement is building an email list. Many business owners don’t think about building their email list and this is definitely costing them business. When you build an email list, you will always have access to your customers or potential customers. You can then send out regular emails to your list to build up a relationship with them since people often do business with people or brands that they like. You can also use the list to send details on any special discounts, new services etc. This can go a long way in improving your overall profitability.
In closing, we have just looked at a few ways that you can do online marketing for your lawn care business. Once you implement at least one of the above marketing strategies, you will be able to attract more potential customers and get more business. By doing so, your business will surely grow and will become a great success.