In an online world, businesses that operate solely on the internet have it a lot easier. All of their marketing methods will stay mainly online and while there is quite a bit of competition, they can still manage to make themselves stand out with the proper plan. Businesses who have a brick and mortar store and who rely heavily on the local population and surrounding areas for business, however, have to put in a little more effort and creativity when it comes to marketing, as they tend to have a harder time getting people in through the door.
That being said, there are effective methods that have been proven to get the business that they need. If you are a small business owner with a physical location and you are trying to increase your foot traffic, here are some smart marketing methods that will help you to attract more customers.
Participate in local events or start your own and distribute promotional products
Local events are one of the best places to advertise your business. These events will typically give you vendor spaces where you can set up your own booth and talk to people in your area who would like to learn more about your products or services. In addition, you are able to attract potential customers with promotional products that feature your company branding on them so that they are constantly reminded of you whenever they use their free t-shirt, tote bag, or promotional pens. Leverage these events to your advantage to get the word out that you are open for business and that you are in need of new customers, and make sure to clearly explain what your product or service is and why people will need or want to purchase it.
Make the front of your location stand out
It’s hard to get the foot traffic you need if your store is hidden away from the world or if you don’t have an attractive design that makes people want to walk into your physical location. Improve your overall attraction by doing something as simple as creating great designs that go in the window of your business or are located right outside. Put up more signs or banners that get attention by those who are passing by your store, and consider renting nearby billboards for a larger advertising space that will be sure to get the attention of those who are driving by your location. The better you design and advertise, the more people you will attract.
Network with other small business owners in your area
Although other business owners are typically seen as competition, networking is a vital part of business, especially if you are a small business owner. By networking with other business owners, you build relationships with people who could refer you to their own customers that might be in need of your services. When it comes to this method, it is best to network with individuals who are close to your industry but who are not able to provide your services to their customers. If your connection’s customers talk about needing your services, they may send them your way since you have already built that relationship with them.
Attracting customers can be difficult if you have a physical location in an area with a smaller population, so it’s understandable that you may be currently struggling with getting the people you need to keep your business running. However, it is possible to thrive if you have the right practices. Use the suggestions above to improve your marketing strategy so that you can build the customer base that you need for your business.