Melbourne has long been considered one of the most creative cities in the world so it’s no surprise that the region is a hotbed for artistic flair and talent. This has meant that the city plays host to a range of companies who are able to create memorable videos and adverts for many different clients. Although every company will feel that their work stands out from the crowd, some agencies repeatedly go beyond expectations and produce content that becomes a hit with the public and acclaimed by industry experts. There are many agencies in Melbourne that can achieve these feats but which are the firms that have taken the world by storm?
In the modern age, it’s important for all content to really stand out from the crowd no matter what platform it might be on. This is where Smart have really come into their own having repeatedly created campaigns that have connected with their target audience and turned products into best-sellers. Whether it was by connecting with younger audiences through interactive apps or timing multimedia campaigns to benefit from major global events, Smart has proven themselves to be one of the top creative agencies in Melbourne. Having worked with the likes of Adidas and Pioneer on successful campaigns, Smart looks set to stay on top of the media industry.
When agencies have industry leaders as their clients, it’s important for agencies to be as creative as possible to ensure that they have a successful campaign. Reborn have proved themselves capable of doing just that by creating stunning adverts and videos that have engaged viewers in a host of different ways. Their approach to mixing technology with edgy and compelling stories has seen many of their campaigns gain worldwide recognition. For example, their recent work for Breville was showcased by Google at the 2014 SXSW Festival in Austin, Texas where it was displayed alongside the best media campaigns of the year. With a client list that also contains the likes of Peroni, Target and Hyundai, Reborn find themselves at the forefront of the media industry.
To really stand out from the crowd, many creative agencies need to harness all forms of media to be successful. This is something that The Sphere Agency has been able to do on multiple occasions no matter if they are working with film, print or even audio. By utilising their background in the entertainment industry, they have been able to consistently run campaigns that have been full of flair and provide inspiration for millions of people. This was a feeling underlined in their recent campaign for Nandos and Uniting for Malaria where their original track was heard by African singer Yvonne Chaka Chaka and then performed at the African Cup of Nations final in front of a global audience of 1 billion people. having achieved such recognition, it’s clear to see that The Sphere Agency are one of the most influential agencies in Melbourne.
Consistency is something that many top agencies need to focus on if they really want to stand out from the crowd. McCann is one firm that always delivers with a series of campaigns that have raised the barrier in terms of their reach and the way they react with their audience. Just one quick look at their “Dumb Ways To Die” safety campaign for Metro underlines their success with their ads found at all major train stations and the related app having reached the top of both the The App Store and Google Play download charts for mobile devices. Having repeated this success for many of their other clients such as Mastercard and Bendigo Bank, McCann is often the first name read out at many award ceremonies. It’s no surprise then that the outfit was later named as the most awarded creative agency in the world by Ad Age magazine. With such an accolade backing up their results, McCann’s place at the top of the industry is seemingly well-deserved.
Although creative agencies look to a host of different methods to sell a product, each method needs to clearly display their message to be successful. Moonee Ponds based Next Marketing are one creative agency that are able to do just that and they have shown that they can master different ways of telling stories to get their point across. Whether it was the hard hitting nature of their work for Deaf Children Australia to the lighter tones hidden behind their adverts for furniture firm Rinnai. By clearly getting their message across to the world, Next Marketing have garnered an impressive list of clients including Carlsberg, The Salvation Army and the University of Melbourne. Having worked with such prestigious names, there is very little that Next Marketing can’t sell through a compelling story.